44Aces Casino Data Protection

At 44Aces Online Casino, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website at www.44aces.com or 44aces.co.uk, use our mobile app, or interact with any of our services. We are committed to handling your information transparently and in full compliance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our 44Aces Online Casino is operated by Skill on Net Ltd, a company registered in Malta (Reg. No. C50024), with its registered office at Office 1/5297, Level G, Quantum House, 75 Abate Rigord Street, Ta'Xbiex XBX 1120, Malta. Processing-agent services are provided by Skill On Net Limited (UK, Reg. No. 14264775), Suite A, 4-6 Canfield Place, London NW6 3BT. We hold a licence issued by the UK Gambling Commission (account number 39326), and we exclusively serve players located in Great Britain.

If you have any questions about how we handle your data, please contact our Data Protection Officer at dpo@44aces.com.

1. Who We Are and How to Contact Us

We, Skill on Net Ltd, act as the data controller responsible for your personal information. Here at 44Aces Online Casino, we are fully accountable for how your data is processed across our platform, whether you access us through a desktop browser, the downloadable client, or our iOS and Android apps. If you wish to exercise any of your rights or raise a concern regarding your privacy, please reach out to us at dpo@44aces.com.

2. Information We Collect

When you register and use our services, we may collect the following categories of personal information:

2.1 Registration and Identity Data

  • Your full name, date of birth, and residential address
  • Email address and telephone number
  • Username and password (stored securely)
  • Government-issued identification documents for verification purposes
  • Proof of address and source-of-funds documentation where required

2.2 Financial and Transaction Data

  • Payment method details (Visa, Mastercard, PayPal, Paysafe, Apple Pay, and other supported methods)
  • Deposit and withdrawal history, including amounts and timestamps
  • Currency settings (your account currency is determined by your first deposit)
  • Information related to large transactions, including wins of £5,000 or more, which require additional verification

2.3 Gaming Activity Data

  • Games played, session duration, and betting patterns
  • Bonus usage and wagering progress (including 44Aces bonus activity and free spin usage)
  • VIP Club tier status and loyalty points accumulated across game categories
  • Participation in slots tournaments and jackpot games

2.4 Technical and Device Data

  • IP address, browser type, and device identifiers
  • Log data, cookies, and session tracking information
  • App usage data from our iOS and Android mobile applications

2.5 Communications Data

  • Records of your interactions with our 24/7 Customer Support team
  • Emails, live chat transcripts, and any complaints or disputes submitted

3. How We Use Your Information

We at 44Aces Online Casino use your personal data for the following purposes:

  • Account management: To process your registration, verify your identity, and manage your 44Aces login and account settings
  • Service delivery: To provide access to our full game library — including slots, live casino, table games, video poker, scratch cards, and bingo
  • Payments processing: To handle deposits and withdrawals securely, including wire transfers and e-wallet transactions
  • Bonus administration: To apply welcome bonuses, free spins, daily offers, and any 44Aces promo code or sign-up code entitlements
  • Regulatory compliance: To fulfil our obligations under the UK Gambling Commission licence, including anti-money laundering (AML), know-your-customer (KYC), and responsible gambling checks
  • Responsible gambling: To monitor gaming behaviour, enforce deposit and betting limits, and integrate with GAMSTOP and GamProtect
  • Customer support: To respond to your enquiries and assist with any disputes, including referrals to our Alternative Dispute Resolution provider, eCOGRA
  • Marketing: To send you relevant promotions, provided you have given your consent or where we have a legitimate interest
  • Security and fraud prevention: To protect our platform and your account from unauthorised access and fraudulent activity

4. Our Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contract performance: Processing is necessary to provide you with our casino services and fulfil our obligations to you
  • Legal obligation: We are required to process certain data to comply with gambling regulations, AML legislation, and UK GDPR requirements
  • Legitimate interests: We process data to prevent fraud, improve our services, and ensure platform security
  • Consent: Where we rely on consent — such as for marketing communications — you may withdraw it at any time

5. Cookies and Tracking Technologies

Our 44Aces Online Casino uses cookies and similar tracking technologies to enhance your experience, remember your preferences, analyse site traffic, and deliver relevant content. These include essential cookies required for the platform to function, as well as analytical and marketing cookies used with your consent.

You can manage your cookie preferences through your browser settings or via our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our site and the 44Aces app. For full details, please refer to our separate Cookie Policy.

6. Data Sharing and Third Parties

We do not sell your personal data. However, we may share your information with trusted third parties in the following circumstances:

  • Game providers: Including Bragg, NetEnt, Evolution, Play'n GO, Yggdrasil, Merkur, Big Time Gaming, and others who supply the games accessible on our platform
  • Payment processors: To facilitate secure deposits and withdrawals via your chosen payment method
  • Regulatory authorities: Such as the UK Gambling Commission, when required by law
  • Responsible gambling services: Including GAMSTOP and GamProtect, with whom we share data to support self-exclusion mechanisms
  • Identity verification providers: To carry out KYC and AML checks on our behalf
  • eCOGRA: Our Alternative Dispute Resolution provider, where a dispute is escalated

7. International Data Transfers

As Skill on Net Ltd is registered in Malta, some of your data may be processed outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place — such as Standard Contractual Clauses approved by the relevant authorities — to protect your information to the same standard required under UK GDPR.

8. Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by law — typically a minimum of five years following account closure, in accordance with AML and gambling regulatory obligations. After this period, we securely delete or anonymise your data.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access: You may request a copy of the personal data we hold about you
  • Right to rectification: You may ask us to correct any inaccurate or incomplete data
  • Right to erasure: You may request that we delete your data, subject to legal obligations
  • Right to restriction: You may ask us to limit the processing of your data in certain circumstances
  • Right to portability: You may request your data in a structured, machine-readable format
  • Right to object: You may object to processing based on legitimate interests or for direct marketing purposes
  • Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us at dpo@44aces.com. We will respond to your request within one calendar month. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

10. Security Measures

We implement industry-standard technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include SSL encryption across our platform, secure authentication for your 44Aces login, and regular security audits. All payment methods on our platform must be registered in your own name, and our closed-loop payment policy further reduces the risk of fraud.

11. Responsible Gambling and Data Processing

We are integrated with GAMSTOP and GamProtect, and we are required to share certain data with these services to enable self-exclusion tools and player protection measures. This processing is carried out under legal obligation and in the public interest. We take our duty of care to our players seriously, and this commitment is reflected in how we handle data related to responsible gambling.

12. Children's Privacy

Our services are strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has provided us with personal information, we will take immediate steps to delete that data and close the account.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, our data practices, or our services. When we make material changes, we will notify you via email or through a notice on our website. We encourage you to review this page periodically to stay informed about how we protect your information.

Your continued use of our 44Aces Online Casino following any updates constitutes your acceptance of the revised policy. This policy was last reviewed and is current as of the date displayed at the top of this page.